Biblioteca Los Mangos Centro Cultural is looking for us to give image to the festival Celebración de las Letras, a festival that aims to encourage reading in the city of Puerto Vallarta and its surroundings, to promote local talent and to become a cultural nerve center.
What we did was to use elements that represent and identify Puerto Vallarta using abstracts of books: open books as fireworks and festivity, stacked books that form the tower of the parish of Guadalupe, books as roofs that give identity to the town and its famous roofs. Below two waves representing the Pacific Ocean. We also developed the website of the event and the coverage of the event in social networks in a 360° way, photography, media, networks (Facebook,Instagram) and coordination of all communication of the event. A very satisfying event for all the Cronopio teams who love culture.